One of the most important components of the UIEF policy components - is the carefully-planned promotion strategy. The event is promoted to attract two categories of visitors: general public and specialist visitors.
The campaign includes:
- Advertisement in local newspapers and magazines (specialized and general)
- Radio and TV announcements
- Internet advertising
- Distribution of a wide range of supporting print materials including posters and invitations
- Direct mail to thousands of named individuals in foreign countries embassies, governmental education bodies, state and private higher education institutions and secondary schools, public sector organisations;